*Research Scholar, Department of Management, Pondicherry University, Karaikal
**Assistant Professor, Department of Management Studies, Pondicherry University, Karaikal
Online published on 5 May, 2016.
The modern consumers’ especially young people are purchasing products through online shopping. There are different modes of payment in online shopping environment like net banking, cash on delivery. The usage of internet banking is new technology compared to cash-on-delivery. In this paper the dependent factors are attitude and behavioral intention. The independent factors are perceived ease of use, perceived usefulness, self-efficacy, subjective norms and system accessibility. The perceived usefulness had positively influenced attitude of consumers for using internet banking. Further the attitude had a significant relationship with behavior intention of consumers. At present the consumers are feeling that internet banking is tough process but they are likely to use internet banking in future during online shopping.
Internet banking, online shopping, consumer behavior, online business, e-marketing, behavioral intention
