Asian Journal of Research in Banking and Finance
  • Year: 2016
  • Volume: 6
  • Issue: 8

An Investigation of the relationship between Business Intelligence and achieving Competitive Advantage (Case study: Branches of Mazandaran province Melli Bank)

1Management Department, Babol Branch, Islamic Azad University, Babol, Iran

2Economics Department, Babol Branch, Islamic Azad University, Babol, Iran

* Corresponding author

Online published on 23 August, 2016.

Abstract

The main purpose of this research was to examine the relationship between business intelligence and competitive advantage in branches of Melli Bank of Mazandaran province. This is a descriptive correlation type study. The statistical population is consisted of all managers and master experts working in branches of Mazandaran province Melli Bank who were 168 individuals, among whom 118 were selected as the sample using stratified sampling method. To collect the data two researcher-made questionnaire were used aimed to assess business intelligence and competitive advantage. The results indicated that there is a positive and significant relation between business intelligence and competitive advantage. Also there is a positive and significant correlation between competitive advantage and the three dimensions of business intelligence, i.e. collection of information in data warehouses, data integration and analysis, and access to information for the purpose of decision making.

Keywords

business intelligence, competitive advantage, Melli Bank of Mazandaran province