Customers’ Attitude and Support of Media under Personal Loan Product

Customer is important to every market. If there is No party to purchase any product, there is No meaning of production and sales. So, customer is a king of the market. Mass media is playing key role in this part. If we take print media or electronic media, both are helping to the protection of the customers. Personal loan is one of the main lending provided by banks and non banking financial companies. This is being treated as unsecured loan also. Because without getting any security this loan is being sanctioned to the customers most of the time. This original research paper is providing importance and key role of media in customer protection.