Exploring the expressions of entrepreneurial attitudes, intentions and challenges experienced by Indian rural entrepreneurs: A systematic review

In the light of changing scenario where more rural youth are taking up entrepreneurship, earlier studies have shown certain factors that affect entrepreneurial development. In the present study, an effort has been made to study those factors that affect entrepreneurs in the wake of changing business scenario in rural perspectives. The idea was to explore these factors for creating a platform for further research. It was observed that, many researchers have analysed the behaviour, intentions, attitude, the entrepreneur’s challenges and issues. The impact of entrepreneurial attitudes, and various exogenous factors affecting entrepreneurial intentions like, cultural/ethnic background, family businesses background, their emotional intelligence along with the issues and challenges are also studied. However, majority of these observations are from the studies conducted mainly in developed countries. Few studies have been identified in rural parts of the country. This systematic literature review can create a platform for further study in Indian scenario.