Unravelling the practices adopted by consumer companies in the new normal

The pandemic coronavirus has altered the ways of consumers living, spending, eating, recreation and almost everything. Resultantly it has impacted the practices adopted by the companies dealing in consumer goods. Keeping this in mind the present study aims to elucidate the changed practices adopted by consumer companies in India. The findings bifurcated companies into three dimensions front office, middle office and back office. Further it was concluded that in the age of new normal companies primarily have invested their around 33% of efforts in operational movement, 26% in customer eccentricity and about 24% in employee welfare. For future consumer companies tends to adopt a 3P strategy i.e. Positive consumers, productive employees and proactive business.