Asian Journal of Research in Social Sciences and Humanities
  • Year: 2021
  • Volume: 11
  • Issue: 10

Study of ethnopsychological basis of personal characteristics in perception of advertising

1Lecturer in Psychology, Fergana State University, Uzbekistan

Online Published on 27 January, 2022.

Abstract

The article describes the rights and wishes of consumers, the role and importance of advertising in society, the relationship of personality traits to ethno psychological features, the impact of advertising on human psychology, the results of research, tables.

Keywords

Consumer, Competition, Result, Analysis, Conclusion, Research, Factor, Ethno Psychological Feature, Aspect Law