1Research Scholar, Phd, School of Management, Doon University, Dehradun, India
2Head of Department School of Management, Doon University, Dehradun, India
*Email id: sakshikaparwan@gmail.com
Online published on 4 July, 2023.
The purpose of the present study is to examine consumers’ attitudes toward eco-friendly products and to find out the relationship between green environmental attitude and consumer purchase intention.
The data was collected to test the relationship between green environmental concern, green environmental attitude, and purchase intention towards green products with the help of a structured questionnaire on a five-point Likert-type scale ranging from “Strongly Agree --- --- --- --- --- Strongly Disagree”.
The study has revealed that the consumers have a positive attitude toward the consumption of eco-friendly products and they intend to buy eco-friendly products.
The study will be helpful in policy formulation and ensure the achievement of the target of zero-effect industrial policy to protect the environment, it will also help to promote the market of eco-friendly products in society.
The study suffers from the limitations of the survey. The focal point of the study was on a broad category of eco-friendly products, which can further be subdivided into sub-categories to understand the product-specific behavior.
As the country is shifting to eco-friendly products, it becomes really important to understand the consumers’ attitude towards eco-friendly products.
Eco-Friendly Products, Green Environmental Attitude, Environmental Concern, Green Purchase Intention
