1MBA, GRG School of Management Studies, PSGR Krishnammal College for Women, Coimbatore, Tamilnadu, India, Email id: 22mbm124sowdhanyas@grgsms.ac.in
2MBA, GRG School of Management Studies, PSGR Krishnammal College for Women, Coimbatore, Tamilnadu, India, Email id: 22mbm121varshinis@grgsms.ac.in
This research aims to investigate the socially responsible consumption behaviour of the residents of Coimbatore City. The study also analyzes the societal influence, individual environmental concern and altruism on the socially responsible consumption behaviour. The present study is descriptive in nature. Data collected from 175 respondents in and around Coimbatore was subjected to Statistical analysis using PSPP software and the results are documented. The study result suggest that societal influence, individual environmental concern and altruism explain 49% variance in the socially responsible consumption behaviour of the individuals. The present study has adopted a cross sectional research design. In future a longitudinal study design can be used to gain more valuable insights. Though there are many studies that have investigated about individual socially responsible consumption behaviour, Altruism has not been widely researched.
Socially Responsible Consumption, Altruism, Societal Influence, Environmental Concern, PSPP
