A Study on Awareness Level of Satellite Based Online Education Among Corporate Executives in Coimbatore

Companies typically spend a lot of resources on activities such as employee training, skill up gradation, management development programs, reseller and dealer education, customer education, sales meetings and orientation programs. The resources typically used up are time, money and training materials. The typical problems associated with the above mode of training/education are obviously: Loss of productivity since the employee has to be away from his location/work area for a long time. Traditional method of training costs a lot of money if the training is multi-location, there are additional problems in terms of either the availability of appropriately qualified trainers or the trainers available have to travel a lot. Consistency of training varies from training to training. This can be rectified by use of satellite based online education. Since centers in Coimbatore offers courses from Premium Business schools such as IIM, XLRI and IIFT and top Engineering institutions like IITs etc and have reached 50% of the corporate sectors, still there is lack of market penetration about this opportunity among corporate employees. This study aims on Identifying and analyzing awareness among corporate executives on pursuing higher studies from top B’ schools” through satellite based online education. Descriptive study as carried out by using a questionnaire and the collected data were analyzed by using statistical tools like percentage analysis, two-way table and chi-square analysis.