*Assistant Professor, PG & Research Department of Commerce, Gobi Arts & Science College, Gobichettipalayam
**Assistant Professor, Department of Business Administration, Government Arts College, Karur
Online published on 6 December, 2013.
Marketing can be a highly essential and a strenuous task even in developing countries like India. The market for consumer goods in India has experienced a real boom in recent years. It has grown in size range and sophistication.
Clear drinking water is a huge problem in India. The water that comes through the tap is often salty, and is riddled with bacteria. So, selling water purifiers is a big market in India. In fact, estimates show that it might be worth up to 900 corers. Companies are advertising heavily on television to grab a piece of the market preying on the fears of the general public. People often don't comprise when it comes to the safety of their family.
Drinking Water, purification, Contaminations, Marketing
