A study of impact of social networking sites & online surfaces on yoga marketing

Yoga is a tool to strengthen the health of the people, control over emotion and attitudes. To maintain physical fitness, prevent diseases and manage stress in this fastest world, people are getting motivated towards the Yoga specific lifestyle. Social networking sites & online surfaces are the vital part of Yoga marketing. These sites help to promote the Yoga business in the world premises. Currently used most popular free social networking sites like Facebook, YouTube, LinkedIn, Twitter and Yoga Journal's online communities are fulfilling this objective.Yogaalliance.org, YogaFinder.com, yogajournal.com etc. are helpful for the Yoga interested person to search any Yoga related information. This study discusses how social networking sites and other Yoga related websites are helping to spread the awareness of Yoga and Yoga organizations and helps to understand the various marketing initiatives taken by the Yoga organization through online. The findings of this study specify that applying online marketing initiatives with new strategies may provide more importance about Yoga concept in present scenario. This study also illustrates few recommendations which indicate how different online marketing approaches taken by Yoga organization can improve their business. This study has implications for marketing agencies, researchers and Yoga practitioners.