Newspapers in the digital age: Challenges and opportunities

Newspapers and magazines are prominent sources for news and information. They bring to the readers the information from around the region and the globe by overcoming all geographical limits. However, in today's digital world when the readers are hooked more to internet, iPads, mobiles etc, the print media is facing uphill task to sustain itself. There is a crisis situation for print media in developed countries while India is yet to feel the impact and newspapers here are still expanding their readers base. Though, with increasing digital literacy and access, newspapers in India may also face this challenge. But this challenge may be turned into an opportunity by print media. Many newspapers and magazines have begun to publish their online editions which has brought the whole world on a reader's desktop/palm and make him/her aware of all subject fields. This paper makes an attempt to analyze the status of print media in this digital world with special reference to India.