Study on the identification of the role of different influencers in selection of life insurance product with special reference to the Life Insurance Corporation of India in Burdwan

Customers mind over time person wise, culture wise, nation wise, sector wise as well as industry wise varies in selection of a particular life insurance product. As a social being customers are relationally attached with the different kinds of people in their daily life. Along with these people several other things may have strong influence in the customers’ life especially in their decision making process. Empirical studies indicated that in conjunction with the technology those who are relationally connected with the customers play a significant role in customers’ mind at the time of the selection of particular life insurance product where the lots of life insurance products are available in the life insurance market. In this paper researcher tried to identify the role of different influencers in customers’ selection of life insurance product with special reference to the Life Insurance Corporation of India in Burdwan district in West Bengal.