A Case Study on Ecopreneurship in Erode City, Tamilnadu

Ecopreneurship is a relatively new field of academic enquiry and study, and although some work on the phenomena began in the 1970s, it was not until the late 1980s and 1990s that the topic began to receive much attention. This article provides an overview of the phenomenon of “environmental entrepreneurship”. It begins by explaining the key characteristics of entrepreneurs and entrepreneurial firms, before examining the link with sustainability and environmental responsibility. There are some factors which might possibly and significantly influence the intention to entrepreneurship. Against this background, a study of green entrepreneurship is paramount. In general, amongst important questions sought in this research were: what push and/or pull factors to be green entrepreneurs? What strategies adopted?, what business routines of green entrepreneurs?, what challenges faced by the entrepreneurs?, and what the prospects of green business? This research capitalized a qualitative study where interviews were conducted with green micro-entrepreneurs in Erode City, Tamilnadu. The interviews were conducted at the entrepreneurs’ premises at their conveniences and were audio-recorded. The findings from the interviews provided answers to the above-mentioned research questions.