Community Oriented Marketing: A Community Based Tourism Initiative (CBTI)

There are on-going debates about definitional boundaries and overlaps within the tourism industry. There is considerable overlap between each niche. While at present there is no systematic effort to gather data worldwide on distinct categories of tourism, greater efforts need be placed on understanding the various subsets of tourism in order to ensure effective planning that maximizes tourism benefits and minimizes its impacts, thus ensuring the sustainability of the industry. Meaningful research in various environments is very much needed for community based development involving active participation of the indigenous population. Tourism may provide in previously marginal mountain environments that are now developing the ability to promote adventure tourism activities in their environs. Present paper presents an insight into the marketing strategies focusing the community aspirations and concerns. An evaluation of tourist's responses is also done in order to check their taste in the community assets.