Measuring the Impact of Corporate Social responsibility on Relationship Equity

In this competitive market environment the concept of relationship equity with respect to corporate social responsibility plays a very important role. This ultimately helps in building the customer perception towards a particular company or a specific brand. The present study is carried out to measure the impact of corporate social responsibility with respect to relationship equity in forming customer perception. Survey method was used to collect the data from 213 sample respondents by using random sampling technique. After collection the data is analyzed by applying statistical tests like reliability statistic, frequency distribution, ranking with weights assigned and factor analysis. The results of this study are presented in the form of tables and the necessary conclusion is derived to meet out the objectives of the study.