*Lecturer, Northern University, Bangladesh
**Assistant Professor, Northern University, Bangladesh
Online published on 6 July, 2015.
This paper investigates the influential factors of customer buying decision for laptop among the students of Bangladesh. It covers students from higher secondary to Post Graduation level with their opinions regarding price, physical features, technical features, product quality and customer service, brand image, etc. of laptop and note book computers. It finds that a competitive physical feature of well-known brands has the greatest influence over the customers. Price is another big consideration for the customers of Bangladesh as this study is carried over with samples who are students in profession. On the other hand, technical features, product quality and customer service, etc. are closely agreed features do not vary a lot among brands and companies try to be superior to others in these factors
Customer satisfaction, Laptop, Brand, Price, Technical Features
