*Assistant Professor, Anna University, India
**Professor, Anna University, India
Online published on 9 November, 2016.
The purpose of this study is to explore and study the market for instant food products in Salem and erode. It explores market potential for instant food products. There is lot of changes in last five years in India of people buying habits. Our own products are come into packaged items for sales in the market. Increasing number of women wanting to spend more time out of the kitchen. The growing young population of India, who are always seeking innovative products and brands with high quality. This study focuses buying behavior of peoples on instant food products.
Instant foods, Buying behavior, Consumers, Food industry, Needs
