Customer Perception on Service Quality in Commercial Banks in the Techno Era

Perception of the customer with regards to service quality in the technology banking has gained more importance due to the customer service quality is considered as strong predictor of customer satisfaction and loyalty. In a new competitive scenario, service quality has become an important competitive tool. For this purpose, 447 sample respondents have been taken for the study. The primary data has been collected through well-structured questionnaire by using Non-Probability convenience sampling method. The study conducted in Erode district. The research found that with customers’ perception, and their expectation. This study reveals that the importance of understanding the customers’ perception by the service providers especially banking services providers.