*Research Scholar, Management Sciences, Anna University, Chennai, Tamilnadu, India
**Professor & Head, Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu, India
Online published on 5 April, 2016.
This study considers students as the respondents because the researcher felt that the students are potential customers as well as the determining force for the e-tailing companies. So studying the behaviors of the students is very essential and mandatory so as to provide the better solutions for the e-commerce companies. However, there are numerous issues such as moderator role (external factor) on student's online shopping attitude, satisfaction level of the consumers on online shopping and their attitude on selecting the products for shopping with respect to online shopping and the perception of the student consumers who are actively involved in online shopping has to be measured by taking their demographics and dependent factors. This study dealt all factors mentioned above to provide valuable inputs to the readers on all the aspects related to behavior of the students (Respondents).
Attitude, e-commerce, Moderator effect, Online Shopping, Perception
