*Assistant Professor, Department of Management Sciences, Velammal Engineering College, Ambattur, Chennai, India
Worldwide draining of fuel resources like coal, oil and gas has activated debates in many forums in India stressing the importance of renewable energy sources like solar, hydro, wind and bio gas for forthcoming sustenance of civilization. Anticipating a shift of the consumer mind set towards solar products have recognized this niche market and knowing about their purchase behaviour and factors that influence buying intention has put forth for the study. This paper aims to analyse the factors influencing buying intention, selection criteria and purchase behaviour towards the solar products using structural equation models (SEM) with observed and latent variables. SEM is a statistical technique for testing and estimating relationships amongst variables, using a combination of statistical data and qualitative causal assumptions. Primary data have been collected and 513 samples were used for analysis. The model fit summary shows that the model is perfectly fit.
Buying intention, selection criteria and purchase behaviour, Structural Equation Modeling), Solar System
