Application of Correlation Coefficients on Social Science Researches-A Study

Now a days Cellular phones are become the part of the life and the various barriers in the obtaining and usage of cellular services are lack of awareness, cost factor, perceptions of the customers on cellular phones etc. In addition the service quality, customer care, market competition brings lot of instability and reliability of the services. So many researches are carried out on this theme. The study is mainly based on primary data which was collected from the 500 customers who are using cellular phone services in various parts of Tamil Nadu. The customers were chosen according to the convenience of the researcher. After the collection of data appropriate statistical analysis are applied to infer the data. In this paper Correlation coefficient application was made to derive conclusion.