Ayurvedic Tourism in India: Practices and Policies

Ayurveda, the science of healing and rejuvenation, has gained a lot of global attraction over the years. Being one of the main features of tourist attraction down south, many Ayurvedic centers are on a rise today. India is emerging as a great destination for medical tourism because it has several pull factors like excellent medical treatment at low cost, easy accessibility, picturesque locations for excellent holiday, etc. South India is the preferred location and is the health capital of the country. National as well as international acceptance of Ayurvedic healing has definitely widened up the bounds and prospects of Ayurveda tourism. Hopefully, by the next few years, India will be the preferred location worldwide for good medical facility. This paper covers the various aspects of ayurvedic tourism in India, its growth and recent trends.