*Head of the Department, Department of Management Studies, Anna University, BIT Campus, Tiruchirappalli, Tamil Nadu, India
**PG Student, Department of Management Studies, Anna University, BIT Campus, Tiruchirappalli, Tamil Nadu, India
Online published on 2 July, 2016.
Supply chain management is a set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses, and stores, so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize system wide costs while satisfying service level requirements. In order to do a business efficiently, effective supply chain is must in today's fierce competition. A study has been conducted among 200 respondents to pick selected retail stores to study the supply chain strategies and responsiveness and its impact on competitive advantage in Trichy district. The main objective of the study is to examine the supply chain strategies adopted by the retail stores and to study the impact of strategies on responsiveness and the combined impact of supply chain strategies and responsiveness on competitive advantage.
Supply chain strategies, supply chain responsiveness, competitive advantage
