*Assistant Professor, Department of Business Administration, K. S. R. College of Engineering, Tirucehngode, Tamilnadu, India
**Assistant Professor, School of Management Studies, Kongu Engineering College, Perundurai, Erode, Tamilnadu, India
Online published on 2 July, 2016.
E-commerce has initiated new way of distribution channel and online shopping tendency to increase the needs and wants of customer. Due to change in information technology, e commerce is emerged and played in industry arena by the way of selling the product and services. Ecommerce is the trading the product and services using the network and internet tools. Technology supports the new initiative and attitude of customer buying behavior. Various studies have been initiated to understand the attitude and behavior of customer by using online shopping. They found that online shopping support towards ease accessibility, timeless, perceived risk, product features and attribute have more impact in buying intention. Through this article, we analyzed how these variables support with one another and how it persuades buyer behavior with small group of respondents. Primary data are collected through questionnaire using G3 software to validate the respondent. Visual PLSS software is implementing to modeling the cause and effect link between the construct and intra construct. Factor analysis and chi-square are used to determine the relationship between the variables. We covered managerial and implication also provided to online retailer about the various attribute that influences the buyer intention.
Internet, Ecommerce, Online shopping, Buyer behavior, Intention
