*MBA in Marketing, Center for Citizenship Education in Sport and Cultural Organization of Semnan Municipality, University of Applied Science and Technology of Semnan Municipality
**PhD Student of Knowledge & Information Sciences, Semnan University of Applied Science and Technology
Online published on 2 July, 2016.
The main aim of the research is to study the effect rate of using A.I.D.A Model on the commercial advertising programs for the sale of books and the development of the book-reading. This investigation is applied from the aim viewpoint and descriptive-survey from the perspective of the data collection. In order to investigate the hypotheses of the research, the researcher-made questionnaires were given 384 residents in Semnan city who were selected by non-probability accessible sampling and these questionnaires were answered. The data was collected and classified in the related tables, then they analyzed using the appropriate statistical methods (descriptive and inferential methods and using Kolmogorov Smirnov Test and structural equations). Moreover, the results indicate that the commercial advertising programs for the sale of books and the development of the book-reading based on AIDA Model leads to attract the citizens’ attention, creating the interest, to stimulate the desire and to induce them to buy the books. Finally, according to the findings, some suggestions are stated.
Commercial Advertising, AIDA Model, Sale of Books, Book-Reading
