Exploring Superstition's Impingement on Conventional Cognition

Superstition's impingement on conventional cognition and its transformation to generations are evidently explored in this study. Superstitions as beliefs, rituals, community laws, folklore and urban legend suppress potential knowledge system of Tamil Nadu. This research was reinforced with contagion theory, which proves instinctive influence of group behaviour on an individual's behaviour. In addition, it identifies the gap between the reasons behind the greatly influenced uncontrollable group behavioural superstition. This research negates the knowledge gap theory that verifies increased knowledge gap between two groups of socioeconomic status. This study intricate cross-sectional face-to-face survey of 300 individuals, who are exposed towards the communication interventions of social organizations. In-depth semi-structured interviews from organizational members were conducted to discover the extent of destruction of traditional knowledge systems and its impact in Tamil Nadu. Largely, reveals the reality behind the traditional-religious superstition and steps taken by the social organization towards superstition eradication and locates remarkable and astounding facts on superstitious impact on conventional cognition of Tamil Nadu.