Psychographic Variables as Predictors of the Purchase Frequency of Products

This paper attempts to study the psychographic variables as predictors of the purchase frequency of product groups. Interest and opinions, activities and personal values of the Coimbatore college students are identified and also group the products purchase frequency with the help of factor analysis. In this study significant relationship are identified between psychographic variables and purchase frequency of product groups. The psychographic variables predicted differently dependence upon the nature of the dependent variables. Hence, it is concluded that psychographic variables as predictors of the purchase frequency of the product groups.