Institute of Hotel & Tourism Management, M. D. University, Rohtak, Haryana, India. ranbirtourism@gmail.com
Websites of Medical Tourism Facilitators (MTFs), Hospitals and Government Organizations have become effective marketing tools in healthcare industry. The aim of this study is to examine the functioning and performance of websites of the industry. Analysis of websites’ contents, designing and periodical up-gradations for maintenance of reliability and credibility indicate the scope of improvement. The availability of detailed information about medical and non-medical requirements of patients with provisions of experienced tourists’ testimonials can help in effective marketing. Diversity in tourists’ background in socio-cultural and linguistic aspects needs due weightage in promotional communication. Interactive websites was also found with positivity in purchase intentions.
Medical Tourism, Websites, Contents, Information, Performance
