A Study on Consumer Behaviour Towards Purchase of Agriculture Inputs in Junagadh District

A research study was conducted in Junagadh district of Gujarat selecting a sample of 100 farmers from the five talukas of Junagadh district. The data was collected through personal interview. The research was carried out to study the consumer behavior towards purchase of agriculture inputs, to find out the factors influencing the consumers’ purchase decision of agriculture inputs and to sort out the problems faced by farmers in purchasing agriculture inputs. The data was analyzed by using statistical tools like percentage, average, linear regression, and Garret's ranking technique. From the research study it is found that the most of the farmers were between the age group of 40 to 50 years, the major proportion of farmers had small and medium land holding and the majority of the farmers had annual income between 1 to 2 lakh rupees. The majority of farmers got the information about various agriculture inputs from TV and Newspapers. The majority of farmers annually spent Rs. 25, 000 to 1 lakh rupees on agriculture inputs.