Advertising is a broad, sensitive and a very diverse area. Its effects can be seen from society to business, from economics to education. In a country like India, a large proportion of income of population is spent on harmful products like cigarettes and alcohol which in the long run is leading to a lot of health hazards. Surrogate advertisements is a new concept which has taken its origination in today's era. It refers to advertisements which promote the banned to promote products through indirect advertisements. Different product category is been created and shown in the advertisement under the same brand name of banned to promote products. The main aim of these advertisements is to create brand recall of the hidden product in the mind of the consumer. Another objective of this kind of advertisement is to create brand positioning of banned to promote products in the subliminal mind of the customer. These advertisements turn illegal into legal activities. This paper deals with the issue of emergence of surrogate advertisements.
Surrogate Advertisement, Banned to Promote Products
