Green Marketing is a holistic concept incorporating a wide range of practices encompassing product designing, production process, product promotion, packaging, pricing distribution & disposal directed towards the idea of posing minimum possible harm to the environment. Green marketing is the marketing of products & services supposed to be environment friendly. Green marketing is indispensable from the point of view of judicious use of resources as resources are limited & human wants are unlimited.
Green Marketing, Green technology, Green washing, Eco-Friendly Products, Environment-friendly packaging, Eco-label, Conventional Products
