Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
Online published on 12 May, 2015.
The present paper is a review of the research works conducted on corporate
competitiveness. The term “competitiveness” refers to capacity of a corporate in increasing production capacity by the way of introducing products and services to the market that meet the standards of the global market. Forty articles were reviewed and surveyed; these articles have been conducted in six different fields of strategic management, strategic management of marketing, marketing management, information technology (IT), knowledge management, and human resources (HR) management and among them, strategic management constituted subject matter of the main portion of the articles. Summary of the results revealed the aspects of competitive advantages measurement including competitive intelligence, pivotal merits, communicative capacities, and organizational capacities. Furthermore, in the articles under consideration, competitive intelligence and organizational capacities, among other aspects, had the lowest and highest roles respectively.
Competitiveness, competitive advantage, pivotal merits, organizational capacities
