*Phd of Financial Management and Member's Of Scientific Boards, Department of Management and and Accounting, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran
**Phd of Agriculture Economic and Member's Of Scientific Boards, Department of Agriculture, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran
Online published on 12 May, 2015.
The high revenue generation potential of tourism and its development potential in our country have made the bed for investments in this sector. Unfortunately, however, despite such positive features, our country enjoys a small share of the huge profits of this industry, which seems to be due to a lack of identification of investment opportunities compatible with our country's structure by domestic and foreign investors that can attract international tourists. Hence, the significance of this study is that it shows, from the experts’ view, which areas of investment in this industry are most effective in attracting foreign tourists. The ideas of authorities regarding the topic were analyzed separately. In order to analyze the data and observations, after data collection, coding, data entry and creating a database, descriptive statistical procedures like frequency table, central and dispersed indices like mean, standard deviation, etc. were used. In order to prove the hypotheses, different techniques like student t-test, Wilcoxon singed-rank test and binominal test were used. The findings suggest that investment in development of the source and destination country's data bases, is significantly influential in attracting tourists. This is because most tourists have acquired their essential information about the destination, tourist attractions, exchange rates, local traditions, weather, tourist products, tour schedule details, flights, tour prices and working hours of parks and museums. Moreover, the results indicated that there were ineffective and inefficient connection methods to travel agencies because none of the experts had acceptable assessments of travel agencies’ websites. Nonetheless, as the experts believe, such investments will prove effective in attracting tourists. This study clearly points out the constructive role of attracting mutual investors in developing tourism and also shows positive effects of investment in areas that can quickly satisfy the needs and preferences of tourists, facilitate their access to the attractions of destination country, create a difference in provided services.
Tourists, domestic investors, direct foreign investment, mutual investment
