In worldwide economy, some factors result developmental economy such as, increasing in business by export deployment and also influencing in global market. Trade and export of agricultural products plays main role in main topics in economic development such as freedom from economic monoculture by increase foreign exchange earnings and employment. Despite the potential MALAYER city in grape production and having a comparative advantage in growing grapes product. The rate of export of this product is very low in comparison with global level. This study are investigating some barriers in export of grape production and the commerce and e-marketing in MALAYER city and in this study s used combined approach (analytical descriptive and survey) and this article, some mix marketing such as, place, price, product and promotion are investigated by related experts and florist and officials by the survey methods and by prioritize of these elements, appropriate management strategy is designed.
Export Marketing strategy, mixed model of marketing, grape product, MALAYER city
