*Graduating Student, Department of Management, Science and Research Branch, Islamic Azad university, Yasouj, Iran
**Assistant Professor, Department of Management, Science and Research Branch, Islamic Azad university, Lebanon Branch
***Assistant Professor, Department of Management, Science and Research Branch, Islamic Azad university, Shiraz, Iran
Online published on 12 May, 2015.
The purpose of the study is investigation the Effect of different methods of advertising to attract customers at Melli bank in Yasuj. This study was a descriptive survey and the survey instrument was a researcher-made questionnaires. Statistical society was all of melli bank customers in Yasuj. Sample size (384 persons) determination is based on the Krejcie and Morgan table and cluster random sampling method was used. After data gathering, data analysis was performed using SPSS software. Findings showed that there are After data collection, data analysis was performed using SPSS version 18. The results showed that the propaganda media, word of mouth propaganda, Internet advertising and verbal advertising in bank has a significant impact on attract customers at bank branches. The most effective way of advertising was media advertising in attracting customers is YASUJ Melli Bank branches.
Advertising, Customer attraction, Melli bank
