In current research, we tried to analysis effect of prestige, satisfaction, communication on brand identification into cars of Iran Khodro and Poroton. Scopes of this research included customers of Zagros Khodro Company in Brojerd city and customers of Iran Khodro in Dorod city. Method of research was descriptive and analyzing. We used questionnaire in order to collect information. Method of research is applicable and descriptive. Results of research indicate that social prestige of Proton brand in Borojerd and Dorod was more than social prestige of Iran Khodro. Moreover, satisfaction of customers’ Proton brand in Borojerd and Dorod was not more than satisfaction of Iran Khodro. Communication and advertising of Proton brand in Borojerd and Dorod was not more than advertising and communication of Iran Khodro.
Brand Identification, Prestige, World of Mouth, Repurchase
