Arth prabandh: A Journal of Economics and Management
  • Year: 2014
  • Volume: 3
  • Issue: 6

Classification of the Important Factors in Attracting Resources of Iran Melli Bank

  • Author:
  • Zeynolabedin Rahmani, Mohammad Gholami Azizi, Seyed Mahmod Hoseyni Amiri, Mohammad Rahmati, Seyed Sharif Aghajani Mir, Aghdas Abedi
  • Total Page Count: 8
  • Page Number: 1 to 8

*Member of Faculty, Payam Noor University, Iran

**Member of Faculty Islamic Azad University, Babol, Iran

***Member of Faculty, Payam Noor University, Babol, Iran

****MSc Students of Business Management (Finance), Islamic Azad University, Babol, Iran

*****MSc Students of Business Management(Internal), Islamic Azad University, Babol, Iran

******MSc Students of Business Management(Insurance), Islamic Azad University, Babol, Iran

Online published on 13 May, 2015.

Abstract

The main purpose of this study is to identify and prioritize the important factors in attracting resources of Iran Melli Bank. In this study which has been performed through Analytical Hierarchical Procedure (AHP), the permanency of the means of study has been determined in two stages which indicators essential components for its determination the in 2012. To collect data through the questionnaire, a comparison has been adapted to ask 2o experts to prioritize and resolve the factors. The results of the data analysis and its compilation show. The important factors in attracting the resources in Iran Melli Bank which consist of: the amount of confidence bank customers, the human and communicative factors, the diversity of services, the physical situation of bank and last but not least, the financial factors.

Keywords

Bank resources, Iran Melli Bank, AHP