Survey The Effect of Relationship Marketing on Management of Customer Satisfaction

The world is changing rapidly and nature of competition had changed in this environment. In today world, Competitive organizations are always concerned about the enhance power of management to enable them achieve most advantage in the current competitive market. Relationship marketing is a vital and valuable concept in new international environment. Respect to this variable business field, Retail Company must have a high concern on long-term relationships with customers. In this paper, we show that customer satisfaction research is not only a tool to measure consumer attitudes, but can also be a proactive -tool for managing customer relationships. Few companies have the opportunity to improve the relationship with a customer and recognize the same time, the implementation of market research. Direct contact with customer satisfaction surveys, is an important opportunity to improve the relationship with the customer. In our paper, we show that consumer research and relationship marketing are integral section of a comprehensive customer orientation and market studies and its research can be used as a tool to be used out relationship marketing. A direct marketing approach can be used to help customers connect you by internet. Our results indicate an enhance in these business for electrical services with customers connected by internet in a customer satisfaction survey.