Evaluating the Effective Factors of Organizational Communications on Crisis Management in Bank Pasargad

Crisis management is created for extensive use of all effective factors for optimization of reduction of damages caused by crisis and confronting with this appeared crisis. Nowadays, organizational communication is one of the well-known strategies for crisis management. According to importance of crisis management in banks, purpose of this research is to evaluate how effective factors of organizational communication affect the crisis management. In this research, a questionnaire for evaluating the influence of effective factors of organizational communication was prepared and distributed among 200 personnel's of Bank Pasargad of Tehran, and 192 correct questionnaire were received and final analysis was done by Lisrel 8.5 software. Results of this research showed that all of the organizational communication factors affect the crisis management, and among this research parameters, feedback, complete information, adequate information, quick information, up to date information, correct information and communication channels have maximum and minimum effects respectively.