Arth prabandh: A Journal of Economics and Management

This research has been conducted aiming at developing a comprehensive strategic plan based on the strategies of the organization and Sun Tzu business managementin order to help the organization's management team for implementation of Sun Tzu strategies in Auto-light Industries Organization, in which the techniques of SWOT, BSC and QFD as well as Fuzzy Set Theory have been used and a fuzzy multi-purpose decision-making model has been developed for ranking the strategies of Sun Tzu business management The research results revealed that: a) the organization under study should implement the strategies of ST, WO and WT kinds in order to achieve the best status from the perspective of competitive position in the market, and thus eliminate its internal weaknesses as well as its environmental threats so that it can make use of its strengths for exploitation of the environmental opportunities. B) Based on the balanced scorecard perspective, the organization should focus on the feasibility strategy of exports to the developing countries (SO type) in order to improve its performance; based on the customer viewpoint, it should focus on the strategy of maximizing the threats and increasing the competitive intelligence by strengthening the marketing research systems and awareness of the market (WT type); based on growth and learning perspective, it should focus on the strategy of empowering the research and development unit (ST); creating a strategic attitude in top managers via proper trainings (WT type); and based on the financial viewpoint, it should focus on the strategy of starting the glasswork and carton factory (SO). C). The results of implementation of fuzzy BSQ strategy formulation framework showed that strategies of planning the strategies, estimating and assessing leadership and flexibility and adaptability and types of competitive positions and reasons for failure in order to achieve the organizational goals in the organization under study have achieved the highest score.