A Comparative analysis of Successful and Unsuccessful organizational strategies (Case Study: Branches of Melli Bank and Mellat Bank in Shiraz)

This research aims to analyze comparatively of successful and unsuccessful organizational strategies. For this purpose, managers, assistants and employees of branches of Melli Bank and Mellat Bank in Shiraz (in 2014), were selected as the population. 291 employees of Melli Bank and 274 employees of Mellat Bank were selected as members of the sample by using cluster sampling method. A researcher made questionnaire with confirmed validity and reliability of 0.89 was distributed among them. Data collected from questionnaires and semi-free interview were analyzed by using Binominal test. The results showed that both banks respected well the factors of status quo, communication with stakeholders, legal, social and ethical responsibilities governing the organization, human resources situation, organizational culture and outlook horizon and they had been successful in using them to implement corporate strategies. The resultsshowedthat, in general, Mellat Bank was more successful in implementing the organizational strategy than Melli Bank because it is a semi-private bank.