Financial Inclusion & Sustainabilty through Govt. Schemes and Policies: A Study to Find the Implications of ‘Aadhar’ and ‘Pradhan Mantri Jan Dhan Yojna’ considering Rural Andhra Pradesh

The economic development of a nation is a myth unless and until it is inclusive and transcends to all sections of the society. The govt. have been launching numerous welfare schemes and policies towards sustainable development. In the recent past, “Aadhar (2009) & “Jan Dhan Yojna” (2014) are two such major policies launched with the mission of “financial inclusion” and “sustainability”. The policies combined together, intends to address three major issues for the excluded community i.e.: -reduce leakage in subsidy & welfare distribution, encouragesavings and create credit avenues to boost micro-level economic activities. However, there are several concern over the successful implementation of the projects and its success. Will simply opening a bank account by using “Aadhar card” under “Jan DhanYojna” be sufficient to bring about inclusion and growth? To what extent will the govt. truly succeed in bringing the targeted beneficiaries into the mainstream financial system?? This paper is an attempt to understand the complications associated with the two policies at the grassroots level. The research will consider primary data gathered from common people and banks in rural areas of Andhra Pradesh. Thefindings will aim to suggest better practices for sustainable implementation and bring a broader perspective towards stability of the policies.