A study on the entrepreneurship coerce among students in northern india

Entrepreneurship is the ability to start a new business in order to capitalize the new found opportunities. It largely depends upon the personal qualities like accepting challenges, bearing risk, creativity, organizing and co-coordinating the process of entrepreneurs. And the word coerce here means the factors which persuade an individual to proactively pursue opportunities and creatively respond to challenges, task, needs, and obstacles in innovative ways. Therefore, Entrepreneurial coerce is mainly associated with five main factors such as personal elements/traits factor (need for achievement, internal control, taking risk), personal environmental factor (family status, gender and having business-owning family), personal objective factor (being the owner of business, financial guarantee and vision), business environment factor (competition, societal attitudes towards new businesses and the accessibility of loan) and business idea factor (Naffziger, Hornby & Kuratko, 1994). The attitude of an entrepreneur is restrained by these factors. Looking at the present insight, the main purpose of the study is designed to identify the basic elements lashing entrepreneurship among (male and female) students. This paper is divided into three parts. Part one represents introduction, review of literature, research methodology and objectives of the study. Part two reviews various factors for entrepreneurship coerce with a view to identifying the entrepreneurial attitude among male and female students. The analysis in this paper is qualitative as well as quantitative. This study is based on information obtained from primary as well as secondary sources. This study has also focused the aspect of that whether the current available arrangements are providing sufficient motivation for boosting entrepreneurship among the students or not. Finally third part includes conclusion of the study which suggests that the want for professionalism and system-wide perception should be accorded high priority by India's entrepreneurship Development organizations.