Customer services and satisfaction are essential for the banking industry to survive in the competitive world. The banker has to provide innovative and new services to all the customers dealing with the banking companies. Banking sector plays in an important role in contributing to the economic development of a country. The study has adopted with analytical methodology by measuring the satisfaction level with respect to various service factors by providing questionnaire to the customers of the Bank Muscat, Dhofar region, Sultanate of Oman. Different statistical tools such as frequency distribution, t-test and ANOVA have been used to get interpretable results. The researcher identified that the developing country in technology and infrastructure like Sultanate of Oman has to concentrate on the hitech and fast services to its globalised customers. The papers also suggest necessary measures to be taken by the banker to satisfy the customers in the long run.
Customer Satisfaction, respondents, bankers, services and problems
