The novelty of this new medium of exchange i.e. the web has attracted a lot of interest from all (marketers, customers and researchers). The dot-com bust (of 2000) led to the withdrawal of venture capital from the e-scenario, thereby causing cash crunch faced by the e-marketer. An effort in this paper is made to analyse what features of website are important, how to advertise and satisfy the web customer, from the perspective of the experts in the field i.e. e-marketers, in order to optimize the utilization of scarce resources. The respondents i.e. the e-marketers were all from the renowned websites and the decision makers in their respective organizations; their viewpoint has been evaluated and may be taken as benchmark.
E-commerce, E-Marketing, Internet, Online advertisings
