Institute for Technology & Management (ITM), Warangal, Andhra Pradesh.
Online published on 10 January, 2012.
The context for this paper derived from the current overriding emphasis on micro-finance in the area of rural finance as a magic wand to ward off poverty and its alleviation. The paper discusses the meaning of micro-finance, evolution of micro-finance in the global perspective referring the present status of giant micro-finance institutions, the dire need for micro-finance in India, origin of Madhura Micro-Finance and its extraordinary performance. The paper brings out the contributions of Madhura Micro-Finance in achieving the Millennium Development Goals (MDG) of halving the world's poverty by 2015. The paper emphasizes the new product development and testing strategies of Madhura Micro-Finance in connection with clientele loyalty. The paper also highlights the ratings of Madhura Micro-Finance at global level which made it a bench mark for the existing and upcoming micro-finance institutions in India. If all the MFIs adopt the bench mark model of Madura Micro-Finance Company, definitely then there ia an ample scope of overcoming poverty by improving living standards of the subjects of the nation.
Below poverty line (BPl), Bank Perkreditan Rakyat (BPR), Less developed countries (LDC), Millennium Development Goal (MDG), Micro-finance institutions (MFIs), Micro-finance Information eXchange (MIX), National Institute of Health services (NIHS)
