*State University of New York at Fredonia Fredonia E-mail:aghazade@fredonia.edu
**State University of New York at Fredonia Fredonia E-mail:aghazade@fredonia.edu
***State University of New York at Fredonia Fredonia E-mail:aghazade@fredonia.edu
****State University of New York at Fredonia Fredonia E-mail:aghazade@fredonia.edu
*****State University of New York at Fredonia Fredonia E-mail:aghazade@fredonia.edu
The purpose of this paper is to utilize research methods and past studies in revenue management to analyze the influence of such methods on the perceived demands of customers in the industry of golf course operations.
Through an independent questionnaire on perceived consumer opinions on price level fairness under a wide range of pricing scenarios, as well as statistical findings of similar research methods, this paper analyzes these recorded consumer responses, along with past revenue stream analysis to understand the many variables which impact consumer demand as well as their effect on the ability to maximize revenue streams.
The research shall take into account many variables, both controllable and uncontrollable, which limit revenue maximization with regard not only to consumer demand, but operational limitations, from controllable factors such as tee time intervals and pace of play course regulations, to uncontrollable variables such as weather restrictions and daylight availability constraints.
The research contained within this study looks to expand upon conceptual research queries presented in previous related studies looking upon the study of the impact of tee time intervals on revenue streams and the perception of price fairness in such golf course revenue fairness, while narrowing such research to pertain to the Western New York region of golf courses.
Fairness and Dual Entitlement, Golf Industry, Rate Fences, Yield Management
