An Empirical Assessment of Investment Patterns of Investors’

Like most developed and developing countries investments have been catching on in India also, as investors want to satisfy their needs for capital growth and income preservation. This study aims to gain knowledge about key factors that influence investment patterns and ways these key factors impact investment risk tolerance and decision-making processes among investors in India. This paper also makes an attempt to study the demographic variables such as gender, age, education, occupation and income of an individual investor and also to find out the risk tolerance level of the investors. Indian investors are with high income, well educated, salaried, and independent in making investment decisions and conservative investors. Hence, this study can facilitate the investment product designers to design products which can cater to the investors who are low risk tolerant and also development of guidelines to develop investment habits among the investors.