Consumer Behavior and Customer Relationship Management: Understanding the Mind of the Consumer as Priority in Orienting Organizational Longevity

To understand what it is transferred in the mind of the studious, professional consumers became it great inquiry of of Marketing and executives. This because the challenges taxes for the market had made with that the organizations interpreted the information through the aggregation of the anthropology and sociology, making to appear the consumer behavior. Through research it is possible to identify the diverse factors that influence the consumer in the act of the purchase and in set with the administration of the relations with these important consumers they had become factor-key in the promotional reach of the organizacional success while of the organizacional longevity. This article searchs to evidence the importance of the study of the consumer behavior and the administration of the relationship with the customers as tools to reach the success and the continuity of the businesses, two factors intensely pursued by the current executives.